Write a press release for the eventĮven in the age of information overload and digital media, a press release can still be a valuable tool for letting people know about your event. After all, they have a stake in your event’s success too. Then collaborate with sponsors on marketing strategies, and make sure they have the resources they need to amplify your event. So get to work securing sponsorships as soon as your event launches to build momentum early. Leverage event sponsorsĮvent outreach helps you cast a wider net and boost attendance. So why not put it to work for you? Tap into your database to announce the event to existing customers and subscribers, and set up an email campaign to nurture prospects and registrants before and after the event. In fact, most marketers (40%) surveyed by Bizzabo say email is the single most effective channel for promoting an event. Build email marketing campaignsĮmail can be a powerful tool in your event marketing arsenal because it enables you to build a 1:1 relationship with people. While paid ads put your event in front of a lot more people, you’ll need to monitor performance and update your promo strategy to ensure you get the biggest bang for your advertising buck. But you may also want to invest in retargeting ads, pay-per-click campaigns, and display ads on other relevant websites. Your top social channels are a natural place to start when it comes to paid advertising. Focus on the social channels that align with your audience best, and don’t forget to create an event hashtag so it’s easy for people to find, follow, and share your event. As with any social media campaign, begin with your audience in mind, and create compelling and entertaining content that people can’t help but share. Social media’s a great way to promote and build community around your event. Want to extend your content reach? Consider partnering with industry leaders to write guest posts. Make it easy for people to see the benefits of attending by sharing a clear vision of your event’s mission and value proposition, and think about what kind of content will work best for each marketing channel. Good content enables you to connect with your target audience and create ongoing excitement around your event without being too salesy. Make sure your site is easy to navigate with a clear call-to-action and optimized for mobile so a large portion of your audience doesn’t slip through the cracks. It should establish your event brand and provide key program ad registration details. Create an event website or landing pageĪn event website or landing page is essential because it’s where people learn about your event and ultimately sign up to attend. Be sure to take all of these key metrics into account when formulating a promotional strategy and budget to ensure your event marketing plan aligns with your big-picture goals. While ticket sales and attendee numbers will likely be your main target, you may also want to use your event to launch a new product, drive leads, or increase customer retention. You should always have a way to measure success for any event you throw. Whatever timing you decide on, just know the earlier you promote your event, the more time you’ll have to maximize your reach and adjust your strategy, if needed, to hit your goals.Ī lot of groundwork goes into launching and promoting an event, so let’s take a look at the basic steps you’ll want to consider when creating your own event marketing plan. Post-event (1-2 weeks post): Share event updates, content, and highlights via email, social media, and your blog and/or event website.Launch (8-12 weeks prior): Promote the event on social media, leverage event sponsors, and launch email marketing and paid digital campaigns.Pre-launch (12-16 weeks prior): Define event goals, create your event website, establish a content strategy, develop your sponsorship program, and write press releases.Here’s an example of how you might structure your promotion timeline for a sales or networking event: For example, you might promote an annual business conference 6-12 months in advance, while a monthly seminar series would have a much shorter promotion window. The exact timing really depends on the size and type of event you’ll be hosting. One big question that always comes up is how far in advance you should promote your event. It also factors in the types of content you’ll produce to raise awareness and ultimately guide prospects to attend your event. So how does event marketing work? It starts with a firm understanding of your target audience and where they hang out so you can promote your event effectively across multiple channels (e.g., social media, email, radio, print). Think of it as your roadmap for all the tools, tactics, and channels you’ll use to get word out about your event so you can hit sales and attendance goals. An event marketing plan lays out a strategy and timeline for event promotion.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |